A little over a year ago I started a blog. It’s not much–for the most part it is just a collection of my work from school. I intended it to be a portfolio of sorts about what I know and can do in the world of digital marketing. At first I was scared about posting stuff, owing mainly to not being a very good writer, or at least that is what I thought. Over time I found that I like writing and have begun think I am good at it. Well, at least my wife likes my writing. As my writing has improved and as I have stuck with it, I found that people that I do not know have started following my blog. At this point it is not very many. It’s not like I have a big following or am an influencer or anything. However the more I write, the more people read my work. At any rate, I find that I like blogging and will stick with it and who knows, maybe one day I will be a big time blogger.
Blogging can be a great way to drive traffic to a site and build a brand. Bloggers have made a name for themselves in pretty much every niche out there. Following influential bloggers and taking part of the conversation can be a great way to get your feet wet in a niche. By commenting on their posts and by helping spread the word by reposting or sharing the articles via social media can sometimes lead to a big break and a guest spot on their blog thus leveraging their audience to help build your own. With a new project that I am working on I have decided to follow these steps to start building my own voice in the community and to start I needed to find out who the big voices are to follow.
The new blog that I will be working with is about Solar Energy, so to start I did some basic Google searches to see what blogs came up on top of the list. Also I looked at keywords and who was ranking for them. I used a few different search queries, but found the best results by just searching “Solar Energy” in Google and then using the Blog tab. I found quite a few blogs–the good the bad and the ugly. I also found some of the more popular blogs using AllTop.com. A few that I liked are as follows:
I liked these blogs and they seemed to be done well and have a large following. The Energy Collective even offers the opportunity to get your own articles posted for its members. I also found several other Guest Post opportunities by searching on MyBlogGuest.com. All told, I am going to start with The Energy Collective.
Next I looked for online communities to join and get a feel for the space. Online communities were easy to find using just Google Search. I looked for communities that seemed to have industry credibility as well as social. The community that I found to become part of is:
Getting right into the conversation in real time is also a good way to get things moving and start getting to know others, build relationships and start establishing my own voice in the conversation. For that, I searched for forums to join to get the ball rolling. Again I was looking for forums that had a good dialog and relevant topics to my needs. I found best results just searching “Solar Energy Forums” I found several groups and sorted through them to find one that looked promising to join. I came up with:
Now the easy part is done. I need to get to work and become part of the conversation. I need to not just follow a few of the blogs–I need to help spread the word for them and add value to their efforts to gain the chance to tap into their following. I will do that through the online communities and forums I found to be part of as well as through regular social media channels. The whole idea is to leverage someone else’s work to further my own and that doesn’t come free, so off to work I go.