In this post we are talking about the element of web design known as Information Sent as it pertains to the Frosted Mini Wheats website. Basically, we are examining the trail that links build as you move through a website. Does the link trail make sense or does the information trail go cold? So let the information hunt begin.
First off, the website is simple and clean. The theme through all of their different channel’s of traditional and Internet media is spot on and it really helps build the brand. The navigation links on the home page are clear, easy to find and simple. The rotating information senses in the center of the page are, fun, light hearted yet informational with clear calls to action. Again the navigation squares on the bottom of the page are clean and clear. The whole of the page is above the fold and fit the screen of my laptop, tablet and smart phone. All in all, this is a well crafted website that is simple and easy to understand.
Now to the links. With each click of a link I found the information that I expected with follow up links where needed. Each page of the website had the same easy feel and theme. I had no difficulty at all find the information I was looking to find. As far as hunting information on this website, the scent trails the links leave ensure success.