Home Page Analysis
At first glance I liked the website. It is very clean and to the point. Navigation is very easy and things like account logins, searching flights and other navigation are where you would think they would be. Color scheme is good and keeps with the Blue theme.
- Navigation is very easy and clear along the top of the page
- Call to action is very clear and in a good place with the True Blue Sign in space and the flight look up.
- Company logo is small and easy to miss.
- Lack of color – could have used more in the scrolling adds on the bottom right side above the fold.
- There is a lot of info below the fold that I feel is easily missed
- Social media icons are below the fold and not easy to see
- Credit Card sing up is poorly located at the bottom of the page and seems like an afterthought
- Search field is at the bottom of the page and hard to find.
Having talked to a long time customer service rep, it seems the reason that the True Blue sign in is in the better space than the flight look up is when the two were switched customers had a hard time finding the True Blue login.
At first glance I am not impressed. The color scheme seems off. The navigation, while easy to see, is somewhat confusing. The fact that hotel, car and vacation navigation icons are as prominent as the air icon makes it feel more like a travel agent website instead of an airline sight. There is also a lot of information below the fold and the only animated part of the web page is below the fold, which seems a waste. It would have made more sense to have the holiday ad that is front and center have the animation instead of the lower banner.
- Navigation is easy to see.
- Search tool is easy to find.
- Three clear calls to action with air, hotel and car look ups, account logins and credit card application.
- Social media icons are at the bottom of the page and hard to find.
- Lack of product focus
- Too wordy – to much information on the page
- Too much unneeded information below the fold.
- Color scheme is lacking.
At first glance the sight is very clean, well laid out with easy navigation. The page is simple with minimal clutter. I liked this site the most because it has what I am looking for and not a whole lot else. Layout is very clean.
- Clear Navigation across the top of the page and along the right side.
- Good use of color and animation
- Good calls to action with the flight look up and account login
- All content is above the fold
- Only two calls to action
- No social media links at all
The other items like hotel, cars and other travel items are well organized and do not take the focus away from the air travel business but it is clearly their and easy to navigate.
All three websites are a lot a like. All three have the same two calls to action of flight look up and account sign in. All three have the same basic navigation layout. All three have travel ads and other travel options. All three seem to be user friendly.
All three had the same weakness by either not having social media icons or hiding them at the bottom of the page. It gave the feeling that they don’t want social input.
1st Place: Qantas: Site is simple, clean and easy to use with no clutter.
2nd Place: JetBlue: Simple, easy to use with good flow. Good production quality.
3rd Place: Southwest: The site was wordy and not focused on the company main product. Theme was messy.
Flight look up is probably the main reason a person would have for visiting an airlines website. This is a must have and need to be easy to find and easy to use. Being able to easily look up flights make it a lot easier for customers to plan their travel needs.
Account logons is also another key feature so that frequent flyers or club members can easily login to their accounts.
Airlines are airlines and not much sets them apart other than the way they take care of their customers and that is the one thing these sites are truly lacking.
Social media plays a bigger role in commerce every day and needs to be embraced. Airlines in the past have suffered from not taking care of people and most have now put plans in place to address issue that arise social channels, however the websites do not make it easy to access their social networks via their home page. Making social media easier to find and more interactive will help the airlines get good word of mouth marketing for things like customer service and flight comforts. Along with that a blog is another way to add a social element that is currently lacking.