I love Pandora. I love that I can create my own music station and it will introduce me to new music based on the music I selected to listen to. I find myself listening to Pandora all the time and I love the fact that when I hear a new band or song that I like I can see who the artist is, give it the thumb’s up so I can hear more of it and there are these brilliant buttons that I can either share or buy the music I am liking right now and not even miss a beat. To me this is great marketing–show me music I might like based on what I already said I like and then give me the opportunity to own the new music. Great Marketing.
Tonight I was listening to Pandora and as I looked at the screen to see who was playing I noticed the advertisement that Pandora had posted on the page. Now the music they were showing me coordinates with the music I like so I was kind of shocked that the ad did not have any relation to anything. I was listening to Soundgarden, a grunge area rock band and Pandora was showing me an ad for accepting credit cards via a smart phone. If I was using my smart phone to use Pandora that might make some sense, however I was using my MacBook. Next I see an ad for groceries, I guess I eat so it could make sense there, however I don’t really see a correlation between grunge rock and food shopping.
I guess what I am saying is marketing new music to me on Pandora makes a lot of sense. The other adds that Pandora shows are more of a classic interruption advertising style much like TV commercial and well I skip TV commercials as often as I can. For my own marketing efforts for my job I think I am going to stick with the first example of using like items or complementary items to market together and stay away from interruption style marketing. I feel I will have better results for my effort that way. That being said, if this type of marketing is working for Pandora then they should keep doing what is working for them.