Chris Brogan is an Internet marketer that I have been following for a while now. I love the fact that he does not make a big deal of himself and is just an average guy like the rest of us. He has had his ups and downs, yet that does not seem to have slowed him one bit.
In his last blog post, “5 Ways To Start Pursuing Service Craftsmanship”, he talks about taking care of customers. I agree with Chris–customer service is something everyone talks about but few companies ever really put in the effort to make it happen. In Chris’ blog post he talks about things like saying “Thank You”, reducing friction, simple clear and almost often communicate and consider the extra touches.
I, myself, have spent many years in customer service related industries and know first hand that it is the simple things like holding open a door, remembering to ask about their family or taking notice on how they look that day that make the difference between a good and great visit for a customer.
I am glad someone is standing up and saying something about this issue. I know it is needed and I, for one, will use what I have learned from his post and use it in my work. This blog post and many others are part of Chris Brogans concept he calls the “Human Business Way”. He supports and shares his concept in his weekly newsletter. Check it out, you might even find something to help you out in it. I know I have.