Apple is a company that has seen its fair share of lawsuits both in the US and abroad. In July of this year Apple settled a Trademark lawsuit in China for the trademark iPad. The Chinese firm, Proview, settled with Apple for $60 million. It seems that Proview was trying to get as much as $400 million to help clear its own debts of over $180 Million.
Right on the heels of the Proview settlement, Apple was sued again for Trademark infringement by another Chinese company Jiangsu Xuebao, a Chinese household chemical company that claims to have trademarked “Snow Leopard” in 2000. Jiangsu Xuebao’s has demanded from Apple around $80,000 and an apology. They have also sued four other retailers of the Snow Leopard software. They are not expected to win the case due to the Chinese word for snow leopard being Xuebao and Apple did not use the Chinese word and instead used the English. Jiangsu Xuebao also has some 42 other trademarks in China.
Some speculate that the iPad settlement has spurred some of Apple’s other trademark issues. Having to fight all of these trademark and other lawsuits is costing Apple money that could be used in other areas of their business and I would assume is also having an effect on the pricing of their products therefore also impacting Apple customers.
Another article that I read in regards to the Snow Leopard lawsuit had two observations on the trademark issue in China. It said “Two things are clear: (1) Any outside company that operates in the Chinese market must ensure that the trademark is viable there and register that trademark with the Chinese authorities in an effort to protect against these types of suits; and (2) the international business world will be watching the outcome of this one closely.”. So it would seem that it is not just Apple that needs to double check having all their ducks in a row.
In the end it seems to me that a company like Apple, due to its success, needs to be doubly careful to avoid other companies looking to help themselves to Apple’s success. I don’t know if Apple could have done more to avoid all of this or if it just comes with the territory of being successful. At any rate, all of this makes me question who trademark laws are set to help.
Vincent van Gogh is one of my favorite artists of all time. The way he saw and thus painted the world moves me in ways I don’t totally understand. For my History of Art class I had the chance to do a podcast about his work.
Take a moment or two, slow down and take a break and enjoy his work.
Let me know what you thought.
For my Viral Marketing class this week I created a landing page to support the Viral video I created last week. The idea here is why create a viral video and or campaign if you are not going to spread the word and take full advantage of the video.
I liked working on this assignment and personal feel I did and did a good job on it. Makes me feel like I want to just get it going. I think this could be a good campaign for a computer retailer looking to build their brand online. I love this stuff.
Now while I feel I did a job on this I don’t want to just be good I want to be great so let me know what you think. I know I could use the help so don’t be shy give me what you got.
– P Mullennax
Viral videos are a tricky thing. No one can guarantee that a video will go viral. This month I have been studying viral marketing and for my assignment this week I had to make a video for a potential viral campaign. To be honest I found this assignment challenging because I don’t really have the equipment to do the job right and well, I am not an “On Air” type. However I gave it a go.
I got the idea for this video when my wife got upset when I did the set up for a computer we purchased. She was mad that I set it up and set the password and there was no recovering from it. I have since learned that many women feel the same way when a guy takes it upon themselves to set things up for a female. So I decided to use that emotion to gain interest for the video. Also I felt the video might not be strong enough on its own so I added the concept of a customizable lock screen application that would be given for free on the proposed company website. I figured that people would be interested in the free application if it had appeal and you could get the word out. Using the video and social media I believe you could get the word out and drive a lot of traffic to the proposed company website thus gain exposure and new customers.
Let me know what you think. Am I on the right track here or not?
Chris Brogan is an Internet marketer that I have been following for a while now. I love the fact that he does not make a big deal of himself and is just an average guy like the rest of us. He has had his ups and downs, yet that does not seem to have slowed him one bit.
In his last blog post, “5 Ways To Start Pursuing Service Craftsmanship”, he talks about taking care of customers. I agree with Chris–customer service is something everyone talks about but few companies ever really put in the effort to make it happen. In Chris’ blog post he talks about things like saying “Thank You”, reducing friction, simple clear and almost often communicate and consider the extra touches.
I, myself, have spent many years in customer service related industries and know first hand that it is the simple things like holding open a door, remembering to ask about their family or taking notice on how they look that day that make the difference between a good and great visit for a customer.
I am glad someone is standing up and saying something about this issue. I know it is needed and I, for one, will use what I have learned from his post and use it in my work. This blog post and many others are part of Chris Brogans concept he calls the “Human Business Way”. He supports and shares his concept in his weekly newsletter. Check it out, you might even find something to help you out in it. I know I have.
Now setting down and watching Katy Perry video is not something that falls into my regular viewing habits. Truth be told although they are kind of fun, it’s just not something I find time for without a reason.
While I would not call myself a Katy Perry fan I can respect her. From what I know about her she is very driven to succeed and has found the power of “Sensationalism” She now how to put on a show that makes people say “Wow”. Look at one of her first songs and video to break the scene a few years back, “I Kissed A Girl” with both it lyrics and video putting people is a frenzy on both sides of the fence. So it is not surprising to find that Katy Perry has found a spot on Viral Video Chart top 20 videos for the week coming in at number 18 with her new video “Wide Awake”
Lets take a look at the stats:
– 45,430,882 Total views
– 2,267,906 Facebook shares
– 77,112 Twitter shares
– 1,508 blog posts
It seems to me that one, the Katy Perry team has figured out how to get noticed and two, that music videos are not dead–they just moved from MTV to YouTube with 19 of the top 20 videos of the week being high production quality music videos. Say what you want but music videos are here to stay and music will always be a big part of human life.